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Asian Automakers Dominate the Domestic Small Car Market

The global automotive landscape has always been dynamic, with various trends ebbing and flowing over time. However, one trend that has held steady for quite some time is the dominance of Asian automakers in the small car market. The recent sales data from the second quarter of 2023 has only reinforced this assertion, painting a vivid picture of their formidable presence in the sector.

The 2023 Q2 manufacturer sales data showcases a strong lead for Asian manufacturers, especially in the compact and subcompact car segments. Kia has topped the charts with a total of 56,486 units sold, closely followed by Toyota, Honda, Hyundai, and Nissan.

The data reveals a broader picture when looking at individual model sales. The Honda Civic, Hyundai Elantra, and Toyota Corolla alone combined for a significant chunk of the overall sales, proving their undeniable popularity.

Highlights of the Top Small Car Models

Toyota Corolla (54,522 units sold)

Begin your journey at a starting MSRP of $21,900, with options extending to nine trim levels, including the Corolla Cross and Hatchback variants.

The Toyota Corolla, a name synonymous with reliability, has been the go-to choice for many over decades. Its latest iteration is not just about dependable mechanics but also boasts of a contemporary design and top-tier tech features. With a multitude of trim levels including the Corolla Cross and Hatchback, Toyota offers a spectrum of choices for every potential buyer.

Honda Civic (48,406 units sold)

Starting MSRP of the Civic Hatchback at $24,950 and going up to the pinnacle Type R at $43,795.

An iconic nameplate that needs no introduction, the Honda Civic continues its journey with an unmistakable blend of reliability, performance, and style. With six available trim levels for the hatchback version and four for the sedan, there’s a Civic for every budget and every preference. For the speed aficionados, the Civic Si and Type R models ensure that the thrill of driving is just a pedal press away.

Hyundai Elantra (42,265 units sold)

Starting from an attractive price of $20,950 and featuring four trim levels.

With its edgy design and a suite of state-of-the-art features, the Hyundai Elantra presents an irresistible proposition for the urban dweller. Offering value, style, and fuel efficiency, the Elantra doesn’t compromise on quality. This model perfectly caters to those looking for a dependable daily driver that can also turn heads.

Nissan Sentra (34,938 units sold)

Priced attractively starting from $20,200 with three trim variations.

The Nissan Sentra is a testament to the perfect blend of style, comfort, and performance. With its modern aesthetics, spacious interiors, and efficient performance, the Sentra continues to be a favorite among those who seek a balance in their drive.

Kia Forte (31,535 units sold)

An affordable luxury starting at just $19,690, with five trim options.

The Kia Forte merges affordability with a dash of luxury. It’s designed for those who desire sophistication without the hefty price tag. With its sleek lines, plush interiors, and unmatched safety features, the Forte beckons to both the young and the young-at-heart.

Small Car Pricing Summary

MakeModelStarting MSRPTop MSRPTrim Levels
HondaCivic Hatchback$24,950$31,4506
HondaCivic Sedan$23,950$30,5504
HondaCivic Si$29,100$29,1001
HondaCivic Type R$43,795$43,7951
ToyotaCorolla Cross$23,610$31,0659
ToyotaCorolla Hatchback$23,355$26,6553

Wrapping It Up

The numbers don’t lie. Asian automakers, with their focus on innovation, reliability, and affordability, have successfully captured the pulse of the domestic small car market. Their offerings, which range from the sporty Honda Civic Type R to the budget-friendly Nissan Versa, ensure that there’s something for everyone. The 2023 Q2 sales figures are merely a snapshot of this ongoing trend, and it’s a safe bet that the dominance of these brands will continue for the foreseeable future. offers accurate estimates of new and used car loan payments based on self-selected credit score, current rebates, down payment, and trade equity or negative equity, without customers having to provide their personal identifying information such as email and phone.

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