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Small Luxury SUV Market Overview – September 2023

The Small Luxury SUV market has always been a competitive space where luxury, innovation, and performance meet. September 2023 paints an intriguing picture of the market, showcasing a fascinating mix of legacy and electric players. Here, we explore the top-selling models of each Original Equipment Manufacturer (OEM) , providing a promotional synopsis for each small SUV, paired with the available pricing and sales data.

Tesla Model Y – Electric Elegance

  • YTD Sales: 284,498 units
  • Pricing: Starting at $45,380 – $55,880 Top MSRP
  • Trim Packages: 3

The Tesla Model Y has prominently tapped into the electric vehicle (EV) market’s potential, delivering a blend of luxury and sustainability. With the ability to accelerate from 0-60 mph in as little as 3.5 seconds, it promises thrilling drives while offering remarkable efficiency, boasting up to 330 miles of range. The minimalist interior, panoramic glass roof, and advanced self-driving capabilities complete an already compelling package.


Audi Q5 – Pinnacle of Versatility

  • YTD Sales: 54,705 units
  • Pricing: $45,395 – $58,595
  • Trim Packages: 9

The Audi Q5 provides a compelling mix of luxury and performance, paired with quintessential German engineering. With a powerful engine lineup, meticulous craftsmanship, and technologically advanced features like the Audi Virtual Cockpit, the Q5 ensures every drive is a refined experience, impeccably blending performance and premium comfort.


Lexus NX – Exquisite Craftsmanship

  • YTD Sales: 51,685 units
  • Pricing: $40,305 – $60,655
  • Trim Packages: 13

Lexus NX accentuates its offerings with lush interior designs and a smooth, power-packed performance. With a variety of trim options, the NX appeals to a range of buyers, offering everything from efficient hybrid variants to more sport-oriented models, ensuring every drive is synonymous with luxury and stability.


BMW X3 – German Engineering Meets Luxury

  • YTD Sales: 42,415 units
  • Pricing: $47,895 – $62,895
  • Trim Packages: 5

Offering robust performance and a luxury-laden cabin, the BMW X3 captivates with its dynamic driving experience and the distinctive aura of elegance. It ensures a balanced mix of performance, luxury, and innovative technologies, tailored to provide comfort and adrenaline in equal measure.


Mercedes-Benz GLC – Prestige in Motion

  • YTD Sales: 29,403 units
  • Pricing: $48,600 – $50,600
  • Trim Packages: 2

The Mercedes-Benz GLC, with its unmistakable design and luxurious interior, emanates opulence. Boasting innovative technologies, a potent performance palette, and a plethora of advanced safety features, the GLC elevates every journey, immersing passengers in a world where luxury and technology converge.


Volvo XC60 – Safety and Sophistication

  • YTD Sales: 29,150 units
  • Pricing: $47,645 – $58,695
  • Trim Packages: 4

Synonymous with safety and Scandinavian design, the Volvo XC60 envelops passengers in a sanctuary of calm. Featuring a robust suite of safety technologies, lush interiors, and a variety of powertrains, including a plug-in hybrid variant, it assures a serene yet powerful driving experience.


Porsche Macan – A Sporty Edge

  • YTD Sales: 21,290 units
  • Pricing: $62,550 – $88,450
  • Trim Packages: 4

Engineered for exhilaration, the Porsche Macan weaves together sporty dynamism and luxury. Offering a rich, driver-centric experience, its responsive handling and powerful drivetrains render it a sporty option in a premium package, effortlessly embodying the spirit of a sports car in an SUV form.

Other Notable Entries

  • Lincoln Corsair: With YTD sales of 17,483, the Corsair is a manifestation of luxury and comfort with meticulously crafted interiors and a smooth, quiet ride. The Corsair sticker price is from $40,125 to $55,320.
  • Cadillac XT4: With YTD sales of 17,808 the XT4 marries bold designs with advanced technology, it makes a statement wherever it goes. The Cadillac XT4 sticker price is from $37,490 to $44,490.
  • Infiniti QX50: With YTD sales of 7,152 the QX50 blends innovative technologies and compelling design, ensuring a luxurious, performance-oriented journey. The Infiniti QX50 sticker price is from $41,325 to $58,375.
  • Alfa Romeo Stelvio: With YTD sales of 4,031 the Stelvio offers Italian design and potent powertrains, it brings spirited performance to the compact luxury SUV segment. The Alfa Romeo Stelvio sticker price is from $46,970 to $88,370.
  • Genesis GV60: With YTD sales of 2,218 the GV60 blends opulence and electric efficiency, the GV60 introduces a new era of luxury electric mobility. The Genesis GV60 sticker price is from $60,415 to $69,415.
  • Land Rover Range Rover Evoque: With YTD sales of 2,926 the Range Rover Evoque’s unmistakable design and off-road prowess are combined with upscale amenities. The Land Rover Range Rover Evoque sticker price is from $51,075 to $56,075.
  • Jaguar E-Pace: With YTD sales of only 387 the E-Pace is compact, agile, and crafted for the city, offering a unique combination of style and performance. The Jaguar E-Pace sticker price is from $50,675 to $50,675.

Model Y’s Dominance:

While Tesla Model Y leads the YTD sales figures by a significant margin, it’s intriguing to note that the combined total of the top-selling models from other OEMs slightly trails behind. Tesla Model Y’s figures stand robust at 284,498 units, while the other leading contenders cumulatively sold 280,653 units. This suggests a fascinating dichotomy, where Tesla’s electric charm captivates a massive chunk of the market, yet the combined allure of traditional luxury and performance from established brands still holds substantial sway among consumers.

Wrapping It Up

The luxury small SUV market continues to provide a splendid spectrum of choices for the consumers, where each model brings its unique flavor of luxury, performance, and in some cases, electrification. From Tesla’s electric dominance to the plush opulence of traditional luxury brands, buyers are spoilt for choice in selecting a vehicle that best mirrors their preferences and driving ethos. Consequently, this segment, with its myriad of offerings, continues to spellbind the automotive arena with its dynamic, ever-evolving nature.

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