The pickup truck segment in the United States has always been highly competitive, and it’s no different in Q3 2023. With a total of 736,991 trucks sold last quarter, it’s clear that Americans have a deep love for their pickups. Here, we’ll take a closer look at the top-selling pickup trucks in the USA for Q3 2023, providing insights into their performance, pricing, and what sets them apart in this ever-evolving market, but first, let’s take a look at the sales Data:
Q3 2023 Pickup Truck Sales Data
| Make | Model | Starting Price | Q3 2023 Sales | Q3 2022 Sales | QOQ Change |
| Ford | F-150 | $36,580 | 190,477 | 167,962 | 13.40% |
| Chevrolet | Silverado 1500 | $38,195 | 143,467 | 117,197 | 22.42% |
| Ram | 1500 | $39,900 | 109,391 | 118,105 | -7.38% |
| GMC | Sierra 1500 | $38,995 | 73,219 | 50,168 | 45.95% |
| Toyota | Tacoma | $32,995 | 62,836 | 45,754 | 37.33% |
| Toyota | Tundra | $40,815 | 32,953 | 30,361 | 8.54% |
| Chevrolet | Colorado | $31,095 | 25,520 | 24,405 | 4.57% |
| Ford | Maverick | $24,995 | 23,931 | 13,049 | 83.39% |
| Jeep | Gladiator | $41,515 | 14,202 | 21,512 | -33.98% |
| Honda | Ridgeline | $41,125 | 12,138 | 12,515 | -3.01% |
| Nissan | Frontier | $31,065 | 11,756 | 13,187 | -10.85% |
| Hyundai | Santa Cruz | $27,985 | 9,033 | 8,600 | 5.03% |
| Rivian | R1T | $74,800 | 8,199 | 4,400 | 86.34% |
| GMC | Canyon | $37,595 | 7,627 | 7,751 | -1.60% |
| Ford | Ranger | $34,160 | 7,385 | 12,453 | -40.70% |
| Nissan | Titan | $42,245 | 4,857 | 1,276 | 280.64% |
| Totals | 736,991 | 648,695 | 13.61% |
Top Selling Pickup Trucks
1. Ford F Series
Starting at $36,580, the Ford F-150 continues its reign as the best-selling pickup truck in the USA. In Q3 2023, it recorded a remarkable 13.40% quarter-over-quarter sales increase, with 190,477 units sold. The F-150’s legendary reliability, versatility, and innovative features continue to make it a top choice for truck enthusiasts.
2. Chevrolet Silverado
Chevrolet’s Silverado 1500 comes in at a starting price of $38,195 and can go up to $73,395. With 143,467 units sold in Q3 2023, it experienced an impressive 22.42% quarter-over-quarter sales growth. The Silverado offers a wide range of trims and configurations, making it a versatile option for those seeking a dependable workhorse.
3. Ram Pickup
Starting at $39,900 and reaching up to $86,845, the Ram 1500 secured the third spot with 109,391 units sold in Q3 2023. Despite a slight dip of -7.38% in sales compared to the previous year, the Ram 1500 remains a strong contender known for its luxurious interior and towing capabilities.
4. GMC Sierra
GMC’s Sierra 1500, with a starting price of $38,995, saw remarkable growth in Q3 2023. It sold 73,219 units, marking a staggering 45.95% quarter-over-quarter increase. The Sierra combines a premium feel with rugged performance, appealing to a wide range of truck enthusiasts.
5. Toyota Tacoma
With a starting price of $32,995, the Toyota Tacoma remains the top selling small pickup truck. It recorded 62,836 units sold in Q3 2023, representing a 37.33% increase compared to the previous year. The Tacoma is celebrated for its off-road capabilities and durability.
6. Toyota Tundra
Toyota’s Tundra, starting at $40,815 and maxing out at $79,495, secured its spot with 32,953 units sold in Q3 2023. While it saw a modest 8.54% increase in sales compared to the previous year, the Tundra’s reputation for longevity and robustness keeps it in demand.
7. Chevrolet Colorado
The Chevrolet Colorado, priced from $31,095 to $48,395, had a respectable showing with 25,520 units sold in Q3 2023. While it experienced a slight 4.57% quarter-over-quarter increase, its midsize design and practicality make it a popular choice.
8. Ford Maverick
Ford’s compact Maverick, with a starting price of $24,995, made an impressive appearance with 23,931 units sold in Q3 2023. Boasting an 83.39% quarter-over-quarter growth, the Maverick appeals to budget-conscious consumers seeking versatility and efficiency in a pickup.
9. Jeep Gladiator
The Jeep Gladiator, starting at $41,515 and reaching $53,770, recorded 14,202 units sold in Q3 2023. Although it experienced a -33.98% quarter-over-quarter sales decrease, the Gladiator remains a unique option, blending Jeep’s off-road prowess with the utility of a pickup.
Bottom Selling Pickup Trucks
While the top nine trucks dominated the sales charts, it’s worth mentioning a few other notable pickups:
Honda Ridgeline: Starting at $41,125 and going up to $47,725, the Ridgeline sold 12,138 units in Q3 2023, experiencing a slight -3.01% dip in sales compared to the previous year. It continues to appeal to those who prioritize comfort and everyday usability in a pickup.
Nissan Frontier: Priced from $31,065 to $40,995, the Frontier sold 11,756 units in Q3 2023. While it saw a -10.85% decrease in sales, it remains a budget-friendly option for truck enthusiasts.
Hyundai Santa Cruz: Hyundai’s Santa Cruz, with a starting price of $27,985 and a top price of $42,405, sold 9,033 units in Q3 2023, experiencing a 5.03% quarter-over-quarter increase. The Santa Cruz offers a unique blend of crossover and pickup features, catering to a specific niche.
Rivian R1T: The electric Rivian R1T, starting at $74,800 and reaching $95,800, made waves with 8,199 units sold in Q3 2023. Its impressive 86.34% quarter-over-quarter growth showcases the growing interest in electric pickups.
GMC Canyon: With prices ranging from $37,595 to $55,895, the GMC Canyon sold 7,627 units in Q3 2023, experiencing only a slight -1.60% decrease in sales compared to the previous year.
Ford Ranger: Starting at $34,160 and topping out at $56,960, the Ford Ranger sold 7,385 units in Q3 2023, although it saw a significant -40.70% decrease in sales compared to the previous year.
Nissan Titan: Priced from $42,245 to $64,525, the Nissan Titan sold 4,857 units in Q3 2023, representing a remarkable 280.64% increase in sales compared to the previous year.
Wrapping It Up
In Q3 2023, the pickup truck market in the USA continued to thrive, with the Ford F-150, Chevrolet Silverado 1500, and Ram 1500 leading the pack. These top-selling trucks offer a range of features, capabilities, and price points to cater to the diverse needs of American consumers. As the market evolves, electric pickups like the Rivian R1T and GMC HUMMER EV Pickup are also gaining traction, promising an exciting future for the industry. Whether you need a rugged workhorse, an off-road adventurer, or a fuel-efficient daily driver, the wide variety of options ensures there’s a pickup truck to meet your demands.
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