Top 10 Vehicles in Operation

Top 10 Vehicles in Operation and Their Performance in Q3 2023

The automotive industry is constantly evolving, with new models entering the market every year. However, some iconic vehicles have a long-standing presence and continue to dominate both in terms of Vehicles in Operation (VIO) and sales. The third quarter of 2023 witnessed several trends and changes in the automotive landscape. In this post, we will delve into the top 10 vehicles in operation and explore how they fared in Q3 2023 sales.

Ford F-150: The Reigning Champion

The Ford F-150 has long been a symbol of American automotive culture, and it continues to hold its position as the top vehicle in operation. With a VIO of 3.7% and 190,477 units sold in Q3 2023, it commands a 4.8% market share. The F-150’s popularity can be attributed to its versatility, with a range of trims and configurations appealing to various customer preferences. Its strong sales in Q3 2023 reaffirm its status as the reigning champion in the pickup truck segment.

Chevrolet Silverado 1500: A Strong Contender

Chevrolet’s Silverado 1500 comes in second place, boasting a 2.7% VIO and 143,467 units sold in Q3 2023, earning a 3.6% market share. The Silverado has always been a formidable competitor to the F-150, offering similar capabilities and options. Although it trails the F-150 in terms of VIO and sales, it remains a strong contender in the pickup truck market.

Toyota Camry: A Dependable Sedan

Shifting our focus to the sedan category, the Toyota Camry stands out with a 2.4% VIO and 67,233 units sold in Q3 2023, capturing a 1.7% market share. Known for its reliability and fuel efficiency, the Camry has a loyal customer base. While sedans have faced challenges from the rising popularity of SUVs and trucks, the Camry continues to maintain a respectable position.

Honda Accord: Keeping Up the Pace

Following closely behind the Camry is the Honda Accord, with a 2.1% VIO and 52,357 units sold in Q3 2023, securing a 1.3% market share. The Accord has a reputation for its balanced performance and comfortable interior. Despite the ongoing shift in consumer preferences towards SUVs, the Accord remains competitive in the sedan segment.

Honda Civic: A Compact Contender

The Honda Civic, with a 1.9% VIO and 52,927 units sold in Q3 2023, holds a 1.3% market share. Known for its compact size and efficient design, the Civic appeals to urban dwellers and those seeking fuel economy. Its consistent presence on the list of top vehicles in operation highlights its enduring popularity.

Honda CR-V: SUV Excellence

Entering the SUV category, the Honda CR-V boasts a 1.8% VIO and 98,654 units sold in Q3 2023, claiming a 2.5% market share. The CR-V has gained a reputation for its spacious interior, versatility, and practicality. In an era where SUVs are in high demand, the CR-V continues to thrive and attract buyers.

Toyota Corolla: A Sedan Staple

Toyota’s Corolla maintains a 1.8% VIO and 68,195 units sold in Q3 2023, securing a 1.7% market share. As one of the world’s best-selling cars, the Toyota Corolla has a global following. Its consistent performance reflects its status as a reliable and affordable sedan option.

Toyota RAV4: SUV Dominance

The Toyota RAV4, with a 1.7% VIO and 115,814 units sold in Q3 2023, captures a 2.9% market share. The RAV4 has been a leader in the compact SUV segment for years, offering a blend of practicality, comfort, and off-road capability. Its strong sales numbers indicate its continued dominance in the SUV market.

Toyota Tacoma: Pickup Power

The Toyota Tacoma maintains a 1.4% VIO and 62,836 units sold in Q3 2023, earning a 1.6% market share. This midsize pickup has a dedicated following among those who prioritize off-road capability and durability. While it may not reach the heights of the F-150 or Silverado, the Tacoma remains a compelling choice for truck enthusiasts.

Ford Escape: A Versatile SUV

Closing our list is the Ford Escape, with a 1.3% VIO and 38,774 units sold in Q3 2023, holding a 1.0% market share. The Escape is known for its versatility, offering a comfortable ride and a range of engine options. In a competitive SUV market, the Escape continues to attract buyers looking for a practical and well-rounded vehicle.

Summary Table:

ModelBody StyleVIOQ3 2023 SalesQ3 2023 Market Share
Ford F-150Pickup3.7%190,4774.8%
Chevrolet Silverado 1500Pickup2.7%143,4673.6%
Toyota CamrySedan2.4%67,2331.7%
Honda AccordSedan2.1%52,3571.3%
Honda CivicSedan1.9%52,9271.3%
Honda CR-VSUV1.8%98,6542.5%
Toyota CorollaSedan1.8%68,1951.7%
Toyota RAV4SUV1.7%115,8142.9%
Toyota TacomaPickup1.4%62,8361.6%
Ford EscapeSUV1.3%38,7741.0%
Source: Experian Automotive VIO as of September 30, 2023 (all motorized, road registered vehicles)

Wrapping It Up

The Q3 2023 automotive landscape presents a diverse mix of vehicles in operation and their corresponding sales figures. While pickup trucks like the Ford F-150 and Chevrolet Silverado 1500 continue to dominate, sedans like the Toyota Camry and Honda Accord hold their ground. SUVs, represented by models like the Honda CR-V and Toyota RAV4, remain a popular choice among consumers.

As the automotive industry evolves with technological advancements and changing consumer preferences, it will be fascinating to see how these top vehicles adapt and compete in the future. Whether through electrification, enhanced connectivity, or innovative features, these vehicles will likely continue to shape the industry’s landscape for years to come. offers accurate estimates of new and used car loan payments based on self-selected credit score, current rebates, down payment, and trade equity or negative equity, without customers having to provide their personal identifying information such as email and phone.

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