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Best Selling Large Luxury Cars for 2023

The landscape of large luxury cars in the U.S. has undergone a notable transformation in 2023, marked by shifting consumer preferences towards electrification and advanced technology. This year’s sales data provides a clear picture of the market dynamics, showcasing the models that have captivated the American audience. In this post, we delve into the best selling large luxury cars in the U.S. for 2023, comparing their performance with the previous year and analyzing the factors behind their popularity.

Toyota Crown: The Hybrid Leader

Topping the sales chart is the Toyota Crown, with a staggering 19,063 units sold. What makes this figure even more impressive is the jump from zero sales in 2022, marking the Crown’s triumphant debut. Priced between $41,045 and $53,445, the Crown’s hybrid powertrain not only promises efficiency but also aligns with the growing eco-consciousness among luxury car buyers. Its success signifies a shift towards more sustainable luxury vehicles that do not compromise on performance or comfort.

BMW 7-Series: The Hybrid Powerhouse

The BMW 7-Series, with sales soaring to 10,810 units from 5,974 in 2022, exhibits an 80.95% year-over-year (YOY) growth. This leap underscores the 7-Series’ enduring appeal, enhanced by its hybrid options, which blend BMW’s engineering excellence with environmental responsibility. With a price range of $97,395 to $122,295, it caters to a high-end clientele seeking traditional European luxury with a modern twist.

Porsche Taycan: Electrifying Luxury

The Porsche Taycan, an all-electric model, continues to charm the U.S. market, recording 7,716 sales, a 6.11% increase from the previous year. Priced between $92,550 and $199,150, the Taycan exemplifies how electric vehicles (EVs) can offer exhilarating performance alongside luxury. This growth reflects the expanding market acceptance of EVs in the luxury segment.

Porsche Panamera: A Slight Dip

The Porsche Panamera experienced a slight decrease in sales, with 4,197 units sold in 2023 compared to 4,226 in 2022, marking a -0.69% YOY change. With options for gas and hybrid powertrains and a price range of $93,850 to $208,250, the Panamera remains a favorite for those seeking versatility and the unparalleled Porsche driving experience.

Audi e-Tron GT: The Rising Electric Star

The Audi e-Tron GT saw a substantial sales increase, from 2,301 in 2022 to 3,202 in 2023, reflecting a 39.16% YOY growth. As a purely electric model priced at $106,395, it highlights Audi’s commitment to electrification and its appeal to consumers looking for a blend of performance, technology, and sustainability.

Lucid Air: The New Contender

The Lucid Air, with sales jumping to 3,142 from 1,949 in 2022 (a 61.21% YOY increase), showcases the growing appetite for new entrants in the electric luxury car segment. With a broad price range from $78,900 to $250,500, it offers cutting-edge technology and performance that challenges the established norms of luxury motoring.

Audi A8 and Lexus LS: The Hybrid and Gas Challengers

The Audi A8 and Lexus LS, with 2,259 and 2,237 units sold, respectively, demonstrate the competitive nature of the hybrid and gas segments within the luxury market. The A8, with a 41.81% YOY growth, and the LS, experiencing a -16.5% dip, highlight the varied consumer preferences and the challenges of maintaining momentum in this high-stakes market.

Genesis G90: The Underdog Rising

Finally, the Genesis G90, with 1,288 units sold, marking a 9.9% increase from 2022, represents the emerging brands’ potential to disrupt the traditional luxury car hierarchy. Priced between $89,525 and $99,825, the G90’s blend of luxury, performance, and value has begun to capture the attention of discerning buyers.

Large Luxury Car Analysis and Trends

The 2023 sales data for large luxury cars in the U.S. illuminates several key trends. Firstly, the rising popularity of electric and hybrid models reflects a broader industry shift towards sustainability and innovation. Brands that have embraced electrification, like Porsche, Audi, and Lucid, are seeing significant growth, indicating the market’s readiness for electric luxury vehicles.

Secondly, the entry of new models and brands, such as the Toyota Crown and Lucid Air, into the market highlights the evolving consumer preferences and the increasing demand for luxury vehicles that offer a unique blend of technology, performance, and environmental responsibility.

Lastly, the fluctuating fortunes of established models like the Lexus LS and Porsche Panamera underscore the competitive nature of the luxury car market and the importance of continuous innovation to meet the ever-changing consumer demands.

Wrapping It Up

The landscape of large luxury cars in the U.S. for 2023 is marked by a clear pivot towards electrification, with hybrid and electric models dominating the sales charts. This shift not only reflects changing consumer preferences but also underscores the automotive industry’s commitment to sustainability and innovation. As we move forward, the luxury car market is poised for further evolution, with technology and environmental considerations playing pivotal roles in shaping the future of luxury motoring. offers accurate estimates of new and used car loan payments based on self-selected credit score, current rebates, down payment, and trade equity or negative equity, without customers having to provide their personal identifying information such as email and phone.

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