Passenger Car

Toyota and Honda Triumph in 2023’s Declining US Passenger Car Market

Sales of passenger cars in the United States have consistently decreased over the last five years, indicating a shift in consumer preferences towards SUVs and trucks. Data on passenger car sales in the United States for Q3 2023 offers a fascinating insight into the current automotive market trends. It’s evident that the consumer preference is shifting towards Asian-manufactured passenger cars, with a significant 63.1% market share of the passenger car market, overshadowing their European (12.5%) and USA-origin (24.5%) counterparts. This trend could be attributed to the perceived reliability, fuel efficiency, and cost-effectiveness of Asian passenger cars.

Passenger Car Sales by Origin

OriginQ3 SalesMarket Share
Q3 Passenger Car Sales by Origin

Toyota and Honda lead the manufacturer pack with 19.7% and 13.0% passenger car market shares respectively. This dominance reflects the strong brand loyalty and the consistent quality of their vehicles. Other notable manufacturers like Kia, Nissan, and Chevrolet also hold significant portions of the market, indicating a diverse preference among American consumers. The rise of Tesla, with a 6.8% market share, is indicative of a growing interest in electric vehicles.

Passenger Car Sales by Manufacturer

ManufacturerQ3 SalesMarket Share
Q3 Passenger Car Sales by Manufacturer

Among the top-selling passenger cars, the Toyota Corolla and Camry lead with 8.4% and 8.3% market shares respectively. The Honda Civic and Accord follow closely, each holding above 6.5% of the passenger car market. This highlights the enduring popularity of these models due to their reliability, affordability, and brand recognition. Tesla’s Model 3, with a 6.4% share, stands out as the top-selling electric vehicle in the passenger car market, marking a significant milestone in the EV market penetration.

Top Selling Passenger Cars

ModelQ3 2023Market Share
Toyota Corolla68,1958.4%
Toyota Camry67,2338.3%
Honda Civic52,9276.5%
Honda Accord52,3576.5%
Tesla Model 352,0006.4%
Chevrolet Malibu33,2804.1%
Kia Forte33,0744.1%
Hyundai Elantra32,5654.0%
Nissan Sentra31,6123.9%
Nissan Altima29,2703.6%
Kia K518,6972.3%
Dodge Charger16,9142.1%
Q3 Top Selling Passenger Cars

Overview of the Top Selling Passenger Cars

Toyota Corolla

With its impressive Q3 sales of 68,195 units, the Toyota Corolla continues to be a top choice for consumers. Known for its reliability, fuel efficiency, and affordability, the Corolla remains a staple in the compact car segment.

Toyota Camry

The Toyota Camry, with 67,233 units sold, is another flagship model of Toyota that combines comfort, durability, and performance. It’s preferred by consumers looking for a midsize sedan that offers a balance of efficiency and luxury.

Honda Civic

Selling 52,927 units, the Honda Civic stands out for its sporty design, efficient performance, and cutting-edge technology. It’s a popular choice among younger consumers who value a combination of style and substance.

Honda Accord

With 52,357 units sold, the Honda Accord is renowned for its spacious interior, smooth ride, and advanced safety features. It appeals to families and individuals seeking a reliable and comfortable midsize sedan.

Tesla Model 3

Tesla’s Model 3, with 52,000 units sold, is a game-changer in the electric vehicle market. Its sleek design, impressive range, and advanced technology make it a top pick for environmentally conscious consumers.

Chevrolet Malibu

The Chevy Malibu, with 33,280 units sold, is Chevrolet’s answer to the midsize sedan market. It offers a comfortable ride, modern amenities, and a touch of luxury, making it a favorite among American families.

Kia Forte

Selling 33,074 units, the Kia Forte is a compact car that stands out for its modern design, efficient performance, and value for money. It’s a strong contender in the compact car segment, appealing to budget-conscious consumers.

Hyundai Elantra

With 32,565 units sold, the Hyundai Elantra offers a mix of style, efficiency, and technology. It’s a popular choice for passenger car buyers who seek a compact car with a premium feel at an affordable price.

Nissan Sentra

The Nissan Sentra, with 31,612 units sold, is a testament to Nissan’s commitment to providing affordable and reliable transportation. Its combination of comfort, efficiency, and technology makes it a solid choice.

Nissan Altima

Selling 29,270 units, the Nissan Altima is a midsize sedan that offers a balance of performance, comfort, and advanced features, catering to a wide range of consumers.

Kia K5

With 18,697 units sold, the Kia K5 is a stylish and modern. This midsize sedan that offer a sporty driving experience, advanced safety features, upscale interior, and an affordable price.

Dodge Charger

The Dodge Charger, with 16,914 units sold, stands out as a muscular and powerful sedan. It appeals to those who seek performance and a bold design in a full-size sedan format.

Wrapping It Up

The passenger car market in the United States has undergone a significant transformation over the past five years. The data from Q3 2023 underscores a clear trend: consumers are increasingly favoring SUVs and trucks over traditional passenger cars. Despite this overall decline in passenger car sales, Asian manufacturers, particularly Toyota and Honda, continue to dominate the market, reflecting their strong reputation for reliability and value. Models like the Toyota Corolla, Honda Civic, and the emerging Tesla Model 3 highlight the diverse preferences of American consumers, who still value efficiency, technology, and sustainability in their vehicles. As the automotive landscape evolves, it will be interesting to see how manufacturers adapt to these changing consumer preferences and what innovations will drive the future of the passenger car market. offers accurate estimates of new and used car loan payments based on self-selected credit score, current rebates, down payment, and trade equity or negative equity, without customers having to provide their personal identifying information such as email and phone.

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