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The Top-Selling Midsize SUVs of 2023

The midsize SUV market has always been fiercely competitive, with leading automakers vying for the top spot. In 2023, this segment saw interesting shifts in consumer preferences and market dynamics. This blog post delves into the top-selling midsize SUVs of 2023, analyzing their sales performance, pricing strategies, and year-over-year (YOY) changes.

1. Jeep Grand Cherokee: The Leader

Topping the list is the Jeep Grand Cherokee, with a price range of $41,830 to $68,355. In 2023, it sold 244,597 units, a notable 9.52% increase from 2022. The Grand Cherokee’s success can be attributed to its robust design, off-road capabilities, and a loyal customer base. Its sales leap is a testament to Jeep’s ability to keep up with consumer demands while retaining its iconic brand identity.

2. Ford Explorer: A Slight Dip Yet Strong

The Ford Explorer, priced between $38,355 and $58,120, recorded 186,769 sales in 2023. Despite a -10.1% YOY change, it maintained its strong position in the market. Known for its spacious interior and advanced tech features, the Explorer’s decline could be attributed to a saturated segment and the growing competition from newer models.

3. Toyota Highlander: A Decline

The Toyota Highlander, with a price tag ranging from $40,665 to $54,770, saw a significant -23.12% YOY sales decline, settling at 171,289 units in 2023. This drop might reflect changing consumer tastes or a need for Toyota to refresh the Highlander to better compete with its rivals.

4. Subaru Outback: The Steady Climber

Subaru’s Outback, priced at $30,240 to $44,140, witnessed a healthy 9.88% increase in sales, selling 161,812 units. Its affordability and reputation for safety and reliability continue to attract a diverse range of buyers, from outdoor enthusiasts to families.

5. Jeep Wrangler: Dipping

The Jeep Wrangler, with its broad price range of $33,890 to $93,440, experienced a -14.29% YOY change, with 155,491 units sold. Despite the decline, the Wrangler remains a popular choice for its unmatched off-road abilities and iconic design. The higher-end pricing, however, might be a factor in the sales dip.

6. Hyundai Santa Fe: Rising in Popularity

Hyundai’s Santa Fe, with prices between $30,085 and $45,635, saw an impressive 14.19% increase in sales, totaling 131,574 units. This growth can be attributed to Hyundai’s focus on value, offering a combination of features, comfort, and technology at a competitive price.

7. Chevrolet Traverse: A Significant Jump

The Chevrolet Traverse, priced from $35,915 to $55,595, witnessed a remarkable 19.77% YOY increase, selling 116,136 units. This surge underscores Chevrolet’s success in delivering a family-friendly vehicle that balances space, comfort, and performance.

8. Kia Telluride: Steadily Gaining Ground

Kia’s Telluride, with a price range of $37,585 to $54,780, enjoyed an 11.25% increase in sales, reaching 110,765 units. Its combination of luxury-like features at a competitive price point makes it a compelling choice for buyers seeking value and style.

9. Honda Pilot: Consistent and Reliable

The Honda Pilot, priced between $38,485 and $53,875, saw a 10.78% increase in sales, with 110,298 units sold. Its reputation for reliability, coupled with a spacious interior and solid performance, keeps it as a preferred choice for families.

10. Toyota 4Runner: A Slight Decline

The Toyota 4Runner, with a price range of $42,100 to $56,565, experienced a -9.15% YOY change, selling 109,951 units. Known for its ruggedness and durability, the 4Runner’s decline could be due to the aging design and the need for modern updates.

The Evolving Midsize SUV Market

The midsize SUV market in 2023 illustrated a mix of continuity and change. While stalwarts like the Jeep Grand Cherokee and Ford Explorer continued to dominate, there was noticeable growth in models offering a blend of value, comfort, and advanced features, as seen in the Hyundai Santa Fe and Kia Telluride.

This shifting landscape suggests that consumers are increasingly looking for SUVs that offer more than just size and power. They seek vehicles that provide a balance of practicality, luxury, and technology at a reasonable price. Manufacturers who can innovate while staying true to their brand ethos are likely to succeed in this competitive market.

The year 2023 has set the stage for an exciting future in the midsize SUV segment, with evolving consumer preferences driving manufacturers to continually adapt and innovate. As the market grows, it will be interesting to see how these trends develop and which models will emerge as the new leaders in this dynamic and ever-changing segment. offers accurate estimates of new and used car loan payments based on self-selected credit score, current rebates, down payment, and trade equity or negative equity, without customers having to provide their personal identifying information such as email and phone.

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