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Best Selling Small SUVs

The small SUV market in 2023 was as competitive as ever, with manufacturers offering a plethora of options to suit a wide range of consumer preferences. From traditional gasoline engines to innovative hybrid or electric powertrains, there’s something for everyone in this segment. Let’s take a closer look at each of the best selling small SUVs of the year, highlighting their sales performance, price points, fuel options, drivetrain configurations, towing capabilities, and cargo space.

Toyota RAV4

The Toyota RAV4 led the pack with an impressive 434,943 units sold. Priced between $30,025 and $41,380, it provides a versatile range of options for buyers. Available in both gas and hybrid variants, and with FWD or AWD drivetrains, the RAV4 caters to a broad audience. It boasts a towing capacity of 1,500 to 3,500 lbs, along with a generous cargo space of 37.8 to 69.8 cubic feet.

Honda CR-V

The Honda CR-V follows closely with 361,457 units sold, offering a slightly higher price range from $30,850 to $41,550. It mirrors the RAV4’s fuel and drivetrain options but stands out with its uniform towing capacity of 1,500 lbs across all models. The CR-V excels in cargo space, offering between 39.2 and 75.8 cubic feet, positioning it as an ideal choice for families and travelers who prioritize storage.

Tesla Model Y

With 284,498 units sold, the Tesla Model Y has emerged as a favorite among electric vehicle enthusiasts. Its price range is $45,380 to $53,880, reflecting its cutting-edge technology. Available only with AWD, it has a robust towing capacity of 3,500 lbs. Although its cargo space is smaller at 27.6 cubic feet, the Model Y appeals to those seeking efficiency and performance in an electric format.

Nissan Rogue

The Nissan Rogue sold 271,458 units, priced from $29,400 to $40,480. It sticks to gasoline but offers both front-wheel and all-wheel drive, with a towing capacity of 1,500 to 2,000 lbs. depending on the trim package, its cargo space ranges from 37.9 to 71.6 cubic feet, making it a flexible option for a variety of needs.

Chevrolet Equinox

With 212,701 units sold, the Chevrolet Equinox presents an affordable option, priced between $27,995 and $34,795. It is available in gas only, with both FWD and AWD options, and a towing capacity similar to the RAV4’s at 1,500 to 3,500 lbs. However, its cargo space is slightly less expansive, ranging from 29.9 to 63.9 cubic feet.

Hyundai Tucson

The Hyundai Tucson, selling 209,624 units, is priced from $28,875 to $46,535. It stands out with gas, hybrid, and PHEV options, along with FWD and AWD drivetrains. Its towing capacity is 1,500 to 2,000 lbs, and it offers an impressive cargo space of 38.8 to 80.3 cubic feet, the highest among the contenders.

Subaru Crosstrek

The Subaru Crosstrek saw 159,193 units sold, with a price range of $26,540 to $33,540. Available in gas with AWD, it has a towing capacity of 1,500 to 2,000 lbs. Its cargo space is more modest, at 20.8 to 55.3 cubic feet, catering to those seeking a more compact SUV.

Mazda CX-5

With 153,808 units sold, the Mazda CX-5 is priced from $30,675 to $41,975. It offers gas fuel type, FWD and AWD options, and a towing capacity of 2,000 lbs. Its cargo space is on the lower end, ranging from 25.9 to 43.8 cubic feet, appealing to those prioritizing style and performance over space.

Subaru Forester

Selling 152,566 units, the Subaru Forester is priced between $28,440 and $38,740. It provides a gas engine with AWD and a towing capacity of 2,000 to 3,000 lbs. With cargo space ranging from 31.1 to 76.1 cubic feet, it’s a great option for outdoor enthusiasts.

Ford Escape

The Ford Escape, with 140,968 units sold, offers a price range of $30,990 to $41,995. It has gas and hybrid options, FWD and AWD drivetrains, and a towing capacity of 1,500 to 2,000 lbs. Its cargo space is versatile, at 34.4 to 60.8 cubic feet, catering to eco-conscious buyers seeking flexibility.

Kia Sportage

With 140,780 units sold, the Kia Sportage ranges from $28,565 to $44,515. It provides gas, hybrid, and PHEV options, along with FWD and AWD. Its towing capacity is 2,000 lbs, and it offers a cargo space of 39.6 to 60.7 cubic feet, appealing to those seeking modern features and versatility.

Ford Bronco Sport

The Ford Bronco Sport rounds out the list with 127,476 units sold, priced between $32,825 and $39,985. It’s available in gas with AWD and boasts a towing capacity of 2,500 lbs. With a cargo space of 35.6 cubic feet, it’s tailored for adventure seekers looking for agility and capability.

Wrapping It Up

The small SUV segment in 2023 showcased a rich diversity of options, from traditional gasoline engines to hybrid and electric models, catering to a wide range of consumer needs and preferences. Whether you prioritize cargo space, towing capacity, fuel efficiency, or drivetrain options, there’s a model that fits nearly every requirement. The Toyota RAV4’s dominance in sales underscores its broad appeal, but the close competition across the board highlights a vibrant market ready to cater to the evolving demands of consumers. offers accurate estimates of new and used car loan payments based on self-selected credit score, current rebates, down payment, and trade equity or negative equity, without customers having to provide their personal identifying information such as email and phone.

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